The I Believe in Me brand mark features a unique symbol that features the IBM acronym in a stylized way. The foundation of the mark is the “i” letterform that represents the figure of a person. The dot at the top and bottom of the logo ties in the idea of the mentor/mentee and how they are reflected in one another. The curves on the side make up the “b” letterform while also tying together to create a stylized “m” and infinity symbol. The entire mark can be flipped upside down and it remains visually the same further driving the concept of connecting with each other.
