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You've got 10 seconds to name as many social platforms as you can. Go!
Facebook. Twitter. Instagram. Tumblr...
Wait, you've forgotten something. YouTube.
"But YouTube isn't social media," you say. No? This definition says otherwise:
Social media (noun): Websites and applications that enable users to create and share content or to participate in social networking.
YouTube enables users to create and share content. And YouTube enables users to participate in social networking. YouTube is social media. Period. Not only is YouTube social media; it's the most-used social media in the world. (YouTube is the world's most visited website, after Google.)