Normal Now Retro Design Concept

Hey there!

This is one of the initial website design concepts we made for Normal Now, a campaign aimed to popularize electric cars. Part of our task was to create a retro look which would support the idea of the project.

The “Normal Now” campaign draws comparisons between “new technology” of the past – including cell phones, smart watches and online dating – and electric vehicles, the transportation method of the future. The campaign explores how scary previous forms of “new technology" were at first and reinforces that – just like EVs – while it may have seemed weird at first, it’s normal now.

The clients chose another cool concept of ours, the orange one. It's already live, we made it together with guys from IDOL. You can check out the website here.

Let me know what you think about this concept!

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