This project involved branding a sandwich shop in Winchester, and trying to relate to traditional values and qualities. Not only did I want to achieve the traditional styling to suit Winchester quaint high street but wanted the shop to stimulate surrounding business as well as having a positive effect on the environment and healthy high quality food. This was easily achived by sourcing local good quality produce from the surrounding area.
This local produce sourcing also allows each shop to have a unique menu that represents the food of surrounding area, for example seafood nearby a costal reigion.
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