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We worked with Shop Around and Steam Amsterdam on the Bachelor campaign 2020 "Verander Je Wereld" (Change your world) for Vrije Universiteit Amsterdam.
The campaign presents some of the students' projects as actual products, like PULSE Racing, which allows people with a spinal cord injury to cycle again, employing Functional Electro Stimulation (FES). A way to activate paralyzed muscles via electrical stimuli.
Find out more at www.vu.nl/conceptstore
Illustration by Chiara Vercesi: https://dribbble.com/ChiaraVercesi
Art Direction: Shop Around Amsterdam + Steam Amsterdam | 2020