Pulse Racing - VU Amsterdam

We worked with Shop Around and Steam Amsterdam on the Bachelor campaign 2020 "Verander Je Wereld" (Change your world) for Vrije Universiteit Amsterdam.⁠

The campaign presents some of the students' projects as actual products, like PULSE Racing, which allows people with a spinal cord injury to cycle again, employing Functional Electro Stimulation (FES). A way to activate paralyzed muscles via electrical stimuli.⁠

Find out more at www.vu.nl/conceptstore⁠

Illustration by Chiara Vercesi: https://dribbble.com/ChiaraVercesi
Art Direction: Shop Around Amsterdam + Steam Amsterdam | 2020

Sail Ho Studio
Illustration and motion design collective.

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