Proline Technologies Website Redesign

Here's a recent project that I was privileged to lead for one of WhiteZobo's clients.

Proline Technologies is a licensed telecommunications company that provides robust & scalable connectivity solutions for residences, SMEs & enterprise.

I led the redesign of its website -

The goal was simple: inspire trust with a fresh, modern UI and at the same time, clarify the messaging for its target customers.

As a designer, I get excited at any opportunity to dig into a problem and design an elegant solution.

The process was relatively straightforward:

1. Understand: here I did research into Proline's market, looking at competitors, customers, suppliers. I also used WhiteZobo's proprietary content development questionnaire to develop fresh content that met the goals for the redesign.

2. Design: this was an iterative process. I went from wireframe to polished design of the website to be presented to the client for approval. Figma was the design tool.

3. Build: once the design prototype was approved, it was straightforward to build with WordPress.

In the end, the client was pleased with his organisation's new website.


Odafe Aror
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