Here are some of the concepts for @tines that did not make it and others that led up to the final design.

The design top left is where the final design started, this was an antler sketch by @rosie.

A tine is a prong or sharp point, such as that on a fork or antler.

The antler bared a resemblance to how parts of the product look and function, connecting an agent to another agent with a curved line.

The almost-final design bottom right, kind of looks like a Rolodex, getting across a story (automation). To further tie the logo into the product this mark was given an outline to represent the journey.

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Damian Kidd
Freelance logo and brand designer

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