I jumped into Spartacus, a small startup, as their first product designer. The goal was to deepen the suite of features while improving user comprehension, all with the express goal of invigorating adoption and growth.

We wanted to increase motivation and purchase intent without overplaying the F.U.D. (fear, uncertainty, and doubt), which is hard to do with a product centered around privacy. We found the solution through beautiful UI, clear and action-oriented copy, and up-beat illustrative visuals.

Posted on Nov 19, 2020

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