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The Elsevier STATdx subscription page.
The challenge was to simplify the way STATdx users subscribed to select courses by region.
Users originally were required to navigate to different subdomains within the website to retrieve accurate subscription data relevant to their region.
After numerous rounds of testing and an IA restructure, we simplified the UX in how a user subscribes and delivered our ROI target (profit & engagement) at fantastic pace.