AMS Refrigeration Final Logo Design

Our goal was to create a new brand identity that embodies the professional and environmentally friendly service that AMS offers, better positioning the business as the reputable and reliable entity they are known to be. The final mark must be modern, simple and professional, communicating the company ethos of quality and sustainability.

Although we wanted to incorporate what the business does, we didn’t want to create the same generic ‘icy’ logo that floods the refrigeration sector. With AMSR’s focus on environmentally friendly solutions we have blended a snowflake with a leaf, combining the instantly recognisable icons for green energy and refrigeration into something a little more unique.

Here is the chosen concept!