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A premium drum sample label, working with the industry’s most talented drummers and producers.
The client wanted to be perceived unlike a drum sample label and more like an indie record label. To steer clear of clichés we decided to avoid symbolism in the logo—no drums or audio references.
The geometric icon design has an architectural quality, with deliberate proportions and thick strokes. This suggests strength and permanence—lending weight to a new brand. The form is recognisable without being naturalistic. Enclosed in a box, it becomes an abstract marque.