New Era - logo design

New Era Logo Design

New-Era Electric is a locally owned family business offering residential, commercial and industrial services and preventative maintenance.

The goal of this project was to create a unique and distinctive logo for a business in a crowded industry. Colin, the founder of New Era Electric, wanted a logo that represented the idea of electricity without using any cliche plug or lightning symbols to avoid looking generic.

For this project, I focused on creating a distinctive monogram. Since the company name is long, it would be hard for the logo to be versatile with a wordmark-only execution. The last two words in the company name start with E, which allowed me to create a monogram with the letters NE rather than repeating the letter E twice. To achieve the goal of representing the idea of electricity while not looking cliche or generic, I used the negative space within the letter E of the monogram to create an abstracted plug shape 🔌⁣.

Check out the full project on my website: (link in bio).


Do you have a project you’d like to collaborate on? Email me:

Kaejon Misuraca
Hello! I'm a Brand Strategist & Identity Designer.

More by Kaejon Misuraca

View profile