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With so many land service companies in the US, Pinson felt it was time for a rebrand to stand out amount the competition. This rebrand included a name refresh, which we only tweaked slightly to allow them to still hold onto their current brand recognition.
For a company that’s been around for a few decades, we were ecstatic to see Pinson gravitate to a more modern style for their logo. After learning about some of their core values, I was able to tie a few of these concepts into elements in their logo in an abstract way. The final logo and colors definitely bring this reputable energy company into the new tech age.