I recently completed this personal project. This is a branding project for a concept brand. Brij is a furniture gallery specializing in mid-century modern furniture, lighting and interior decor.

I chose to include some Swiss modern inspired flavor for this one as it aligns with the mid-century modern era quite well.

The brand icon was inspired by the half round arches found underneath many bridges. By using simple negative space circles I created an icon that is very simple and fits the era.

Lyndon Gehman
Brand Identity Designer and Illustrator. Type enthusiast.

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