CDS Construction (orange)

Client is a small construction company in small-town Alaska. I was seeking to evoke the feel of the pre-80s modern logo aesthetic (aka I was taking in a lot of Aaron Draplin talks).

I wanted to include the letter shapes in the mark, but also was seeking after a strong grid. Each letter "circle" is on a 9x9 circular grid, with adjustments for the D. The D and the C's counter hint at a screw head, drill bit, or hex driver.

Ultimately the client went with designs in another aesthetic direction, but these were my favorite.

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Posted on Oct 22, 2020

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