Pinkblush - in context

Focus Lab just wrapped up our largest in-context shoot, however the focus wasn't the brand but rather the industry.

First I took cues from @Summer Teal Simpson's brand strategy for Pink Blush, pinpointing that warmth, authenticity, and femininity were to be the foundation of the shoot.

@Sam Stratton helped me gather mood images, where we landed that layers, textures, light chaos were important to communicate the brand strategy.

I concluded even lighting and shooting with a higher Kelvin would add that warmth, and airiness.

@Matt Yow worked with @lovelylanedesigns and had his logotype screenprinted ready to rock and roll.

To top if off @Bill S Kenney brought coffee (though he doesn't drink it) and yummy pastries while Summer, Matt, and I hammered away at the photos.

In every shoot I like to have a list of prioritized styling objectives. This one was:

1) Mood
2) Industry
3) Brand


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