Precision Botanical CBD Packaging Design

Have been working a lot with packaging design recently and am really enjoying it. Here is a design my team and I worked on for Precision Botanical CBD products.

Team Members: Luke Hallick, Brianna Johnson, Rachel Goldberg, Gabby Oppenheim, and Da Chen.

We wanted to give it a clean and high-end look so that consumers who were not as open to taking natural products such as CBD would be more encouraged to try. To do this we also wanted to focus on the scientific benefits of CBD products by infusing the shape of a CBD molecule into the secondary packaging design, resulting in the hexagonal shape.

The logo was based off the CBD droplet that is intersected with a leaf to represent the natural side to the product without incorporating the cliche Cannabis leaf.

Thanks for checking out my work, cheers!