Gravis Visuals logo design

Hi guys!

This is a logo I created as a part of visual identity for Gravis Visuals (search on IG if you want to see some high-quality portrait/gig shots). The goal was to create a simple, bold logo, which would represent the "underground" feel of the brand well.

One of the objectives was to make it possible to use the logo as a watermark on photos, meaning that it had to work well in small scale. This is one of the reasons why the minimal direction was chosen.

You can take a look at a full case study in my Behance: https://www.behance.net/gallery/103699837/Gravis-Visuals-photographer-brand-identity

Hope you like the outcome!