sweet roll bakery logo

This concept was developed for a specialty sweet roll bakery that boasted lots of inventive flavors and toppings. I imagined a sort of Willy Wonka-like "sweet roll gentleman" character that rides around on a sweet roll unicycle. The logo combines a deep navy illustration of the character and any number of sweet roll illustrations/textures/paintings for essentially endless branding possibilities.

Posted on Oct 19, 2020
Mitch Baker
Thoughtful & communicative design & illustration

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