Welcome Email Campaign

I'm working on tying our marketing emails at Zaarly more closely to our customers' interactions with our product. Please (pretty please?) take a minute to look at the attached campaign and answer the following:

1. Do these emails seem expected? In other words, if you took the actions noted at the top of each design, would it make sense to you that your received that email?

2. I'm trying to keep the design pretty simple – especially on this first pass. Does it come across as energetic and "quality" or does it feel dull and a little too plain?

3. Does the content feel engaging? Would love feedback on copy (particularly the headlines) and link labels.

4. Do you have lots of experience designing emails? Can you offer any conventional wisdom I may be totally lacking in your opinion?

Thanks for taking time to critique!