FRE | Florida Renewable Energy | Brand Visual identity

A logo is one of the most important elements of the identification system of a brand but a logo is not all.

A visual identity, or how collateral and digital materials look are as important as the logo/mark itself.

Coordinated with the brand strategy and brand values, these elements create feelings and thoughts that otherwise would have the risk of being missed by the eye and the user.

An example of this is the M of McDonalds. The bright red and yellow colors of its packaging and restaurants, create a system of support and memorability. Imagine if they only used a black M and cardboard boxes. Would the impact be the same? Probably not. Even, if hypothetically decided to use the cardboard texture as an element in their visual identity, it would need more development to really become impactful and genuine; rather than generic.

With this in mind we create this visual elements for our friends at FRE Solar.