TVPlay | OTT Platform

In the economics downtime, branding or essentially the relationship between a business and its audiences, is more important than ever.

That sacred relationship originates from an idea that has the potential to bring great value to everyone involved and has the potential to change the world. To communicate that idea you need a deserving brand identity, powerful visuals that can ignite empathy, create strong relationships, show the vision of the world where that idea can thrive...

Onteractive, as a digital design company, always cares about how to communicate using the visual design in the most effective way. We are involved in a brand identity design to bring out the best process helping corporates develop their own identity.
Our goal is to make brand conceptualization simple, meaningful and flexible in order to elevate the visual identity system.

What you see is a branding concept for an OTT platform. We’ve used simple elements, inspired by the shape of the traditional TV screen, to evoke the good memories of everyone’s childhood when their favorite TV show has aired.

Hope you like this experiment!
Like and follow us to see more from this project and others like this!