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We worked very closely with the client on this project from colors to logo to web design. Robinson’s philosophy is all about patient empowerment, subverting the traditional care model to offer a more hands-on, personalized experience that encourages patients to form a long-term relationship with their healthcare. This lifestyle-oriented approach must be introduced through digital assets that resonate with patients’ lifestyles: that means conveying friendliness and approachability without undermining the authority that comes with being a physician. Robinson MD’s voice makes patients feel welcome, comfortable asking questions, and reassured that they’re on the road to achieving their best health, both now and later.