A brand is so much more than a nice logo or a color palette.
I teamed up with Mindflow to create a new comprehensive strategy that connects their products, customers and future aspirations. So that they can be consistent, relevant and expand beyond their existing markets.
We've defined a new tone of voice, underpinned their values and build a visual language that helps to translate their message.
Mindflow has been on the market for almost 3 years, though, as his founder shared with me, having a better clarity in their messaging and positioning helped him to think more boldy about Mindflow's future possibilities.
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