Great Hops Brewing Co.

I finally got around to putting a presentation together for BEHANCE of the very first brewery client I ever worked for. Great Hops Brewing Co. grew organically over time and as this happened they built the most eclectic brewery/ tap room filled with heaps of interesting artefacts (swipe right to see some photos). To compliment the essence of this space I wanted to design something that was 100% hand drawn, filled with interesting things to look at. Whether that be a variety of ways to present their logo, monograms, little illustrations and hand drawn type. It was important for my vision of this can design to create something that sucked someone in to explore the can with their eyes and pick up on new details over time, much the same way you would when visiting their taproom.

Matt Vergotis
Logos, Visual Identity, Typography & Illustration.

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