Day 1 Logo for #30dayslogochallenge

Personal work:
Alison Cosmetics it's a online beauty store that need a redesign.

This store has 100% vegan products, so one of the main requirements is to have an organic design. The client chose a color palette, ranging from light purple to pink.

The logo is created with the Celesse font, and has some optical adjustments both in the kerning and in some of its letters.