The Natural Spot Sidewalk Sign

Sidewalk signage for The Natural Spot. I went for a somewhat victorian approach to this sign, with a lot of foliage and the hand-drawn logo as the focal point. At a glance, it needed to communicate natural, wellness, holistic. Upon closer inspection, a pedestrian can easily tell what sort of products the store offers: CBD oils, teas, spices, herbs, peppers, soaps.