I was approached by American Blues, a local garment store, and was assigned to make a professional logo for them. They wanted a logo that gave away the aroma of casual clothing. Through my deduction, they required a cool looking logo with a look and feel that speaks all they have to offer. I skethed a few designs on paper, and through a combination of those, I came to a proper conclusion. The stripes on the logo represent the "check" style and the colors give away the scent of a garment store.