GuazuBet is the official site of the Misiones Provincial Lottery. They were looking to open up to the digital world while maintaining a regional and responsabile focus — keeping the spirit of misiones at its core 📱

In aiming to create a new identity to improve digital recognition, we developed GuazuBet's branding with illustrations of plants native to Misiones that could be used later on in different brand elements — such as the cards that can be used to add money to the platform! 💲💲

The red misiones soil is featured as the main texture, alongside various plants and animals native to the jungles of Misiones — such as the rattlesnake. 🐍 This special touch helped us to develop a brand that takes pride in where it comes from and its clients! ❤

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