BMW i4 app - Concept

A while ago BMW presented the i4 concept Then, they started promoting the concept with an amazing art direction on Instagram.

I was completely blown away with their style, and how they brought back all the vibes from the '80s while showing something incredibly futuristic.

With all that inspiration in mind, I decided to create my vision for the next-gen BMW app.

The shapes reassemble the i4's design interior elements, as well as mimicking a few interactions already present in the vehicle.

The intelligent orb shows layers of security involving the NFC technology, seamlessly connecting to the vehicle in order to unlock the doors.

The project was done while listening to this incredible mixtape

Lucas Haas
Senior Visual Designer based in Berlin.

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