Folded Light Art Identity

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I designed this visual identity for Folded Light Art – an innovation light shade design product brand which engage in investigating the tectonic relationship between form, material and technique, digital fabrication and sustainable design. The visual system embodies its mathematics and geometric ideas hidden behind of their design products. The imprints of folding lines is the creative source for the logo shape. For the colors in my design, I use bright yellow with monotone color images represent the contrast between the natural light and surreal product shape.

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