CookUnity / Chef Food Ordering App

OVERVIEW & BRIEF
Over the past decade, Mateo Marietti has been working on his dream of improving the way that we eat. First with the very successful “Sushi Pop” in Argentina, which became one of the largest food delivery companies in Latin America, and now with CookUnity a private chef food delivery service that focuses on healthy, balanced in NYC, honest and tasty food. Mateo asked me to help him build visually this new company from scratch.

CHALLENGE
In order to build CookUnity’s unique value proposition, we worked on strategy, UX, visual design, and the development of the company's online and offline platform, keeping in mind that there are lots of players in the industry and we needed to stand out.

ROLE
Branding Designer / UX-UI Designer / Graphic Designer / Illustrator

WHAT WE DID
Alongside Mateo and the rest of the amazing team, we architected the site, the app, and the offline experience, while simultaneously emphasizing how CookUnity functions and meaningfully change the way new yorkers eat.

For the visual language, we created a set of customized icons and graphic elements that can be used for both online and for print.