Product Detail Page, Overtone
During this rebrand, I wanted to pay close attention to the customer journey — designing the best experience possible for all individuals visiting the site.
My favorite differentiator from Overtone's current product detail experience is the interaction a user can have with the product photos. 😍 (The layering effect is an extension of the root concept of this redesign: The physical and emotional experience of achieving a better you.)
I've always believed product pages should have the answers to all of your most burning questions, as well as offer advice that you didn't even realize you needed.
Check out the full design study at ds.link/overtone
beauty brand
branding
brand refresh
conversion
detail page
digital experience
haircare
overtone
product detail page
product page
site design
strategy based
ui
ui design
user experience
ux
ux design
web design
web design agency
website
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Posted on
Aug 24, 2020
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