Lyft iOS Auth Redesign 2020

Redesigned Lyft's new customer sign up system using data driven design, from a really inefficient ~150 actions ( +1 min ) to a mostly automated bite-sized 9 actions ( ~15s ) ! This now allows Lyft's potential customers to make it through authentication in under the average 30s app trial window, with enough time to make a purchase decision :)

Lots of good stuff in here. Feel free to steal ideas and ask any questions

note: this system is actually made of 1000s of screens which are not shown

If you like this, don't hesitate to click "L" đź’— or "F"

Portfolio | LinkedIn | AngelList | Sprocket App | Blog

Saving the world with bicycles @Sprocket

More by 7

View profile