3 months ago
Englishman Jason Denham established DENHAM in the city of Amsterdam in the Netherlands. Having already established his reputation in the European market as a consummate “jeanmaker” known for mixing denim modernism with workwear tradition, he resolved that the jeans category needed an injection of something fresh, new and undeniably mouth-watering. Assembling a small like-minded team of international designers, Denham set-up operations in Amsterdam in 2008.
To the point:
When visiting the offline shop(s) of Denham, the appearance is slick, clean and breathing quality. So we thought, their website must be similar. But it wasn’t.
What can be seen offline in the Denham shop, it not in balance with their online appearance. The offline appearance is breathing quality and care of their unique products, and the most important thing; the offline shop is taking care of what the user wants: the products.
People come to Denham to buy the unique products of Denham, this is one of the main reasons that people visit Denham. So as online becomes more and more important for businesses, Denham has to focus on what the user wants.
We made the online user experience smart, easy to use and slightly fun, with the focus on seeing the newest products directly (and scroll in them) and the appearance of Denham by showcasing the latest video’s/images. The look and feel is now more fresh and cool!
Nice layout and AWESOME effect on "Denham Psycho".
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