Univia Logo | Brand Identity

Building a brand from the ground up is something we always look for and that is exactly what we did with Univia.

Univia as a brand wants to empower the farmers and give them a new beginning. So we worked hard to channel that thought into our design. The final symbol represents a sunrise over a farm. It represents a new and bright beginning for the farmers to rebuild themselves.

We explored hundreds of options and directions because it was really necessary to see every possible option for the main symbol. It was really important to make it simple and memorable as it will be seen by a lot of farmers and locals. So, it had to be easy to remember and relatable for them.

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