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Verbal Branding: Why It’s the Right Time, Even When Everything Else Isn't

"There’s no business, organization, or initiative that hasn’t been touched by the pandemic. And few customers, users, and partners who don’t care how those brands respond to it. But is it just about a stated response and timely taglines? No. It’s about knowing your customer is in a new story."

For this illustration, I felt inspired by that idea of "a new story." Whether it's masks, quarantine haircuts, or sweatpants, a lot of us feel very different than we did at the beginning of the year. I, for one, have never worn leggings this much in my entire life.

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