Dooli® Brand Identity: PurePail™ Website

Dooli® creates useful, simple products to keep a baby’s room fresh and make parenting a delight. 
Their first product, PurePail™, is the brainchild of David Stravitz, serial inventor and holder of over 170 patents. He came to C42D with a new odor containment product in need of naming, brand strategy, positioning, identity, and launch.