Rohit Communities' previous homes Search on their website was in need of a redesign. Analytics showed +70% of traffic was coming from mobile, and though technically responsive, it was not optimized for mobile, and users were failing to find what they were looking for leading to lower online requests for more information.
I designed, user tested, and oversaw the development of the new Search flow that allowed users to effortlessly find a home that met their personal criteria, view and download details about the home, calculate their mortgage payment, and reach out to a sales representative to book a showing. The new Search works just as well on desktop, but was designed primarily as a mobile web app.
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