Ian Marder

QuicksortRX Branding

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QuicksortRx Inc was founded by pharmacists and technologists from the Medical University of South Carolina who understand the potential in health system supply chain and developed a solution to unlock it.

Not only was this a rebrand, but a re-naming of the organization.

In branding, it was important to straddle the lines between approachability, intelligence, and honesty. This last point was the most important, as it was necessary to stand out against competitors in the field—one filled with buzzwords, dishonest practices, and sales pitches.

We worked on:
• Brand Identity
• Logo Development
• Brand/Visual Guidelines
• Website Construction
• Digital and Print assets
• Anything else you can think a brand might need


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