Created a logo for a side project involving scaled, private social gatherings to aid various organizations in Philadelphia. Wanted the type to be clean and modern. Emphasis was on the ampersand and the flame to show inclusiveness (flame, tribe, community, sharing, stories, etc.)
The "Co." is a play on the etymology of company companio, "one who eats bread with you," rather than the idea of a contemporary company.
"123 & Co. is comprised of friends and colleagues working closely with organizations in Philadelphia for social good. While we realize that our small efforts won't save the whole world, we believe affecting change in any sphere of influence is a great start."
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