When landing on the homepage, I wanted visitors to immediately understand two things. One, they had found a partner familiar with their sector. Two, they had an opportunity to take their mission further thanks to data analysis.
• What if your data helped reduce homelessness?
• What if your data helped save more lives?
• What if your data helped cure cancer?
These questions all link to the same blog article about the role of data analysis within a digital strategy.
Finally, I made the Services and About pages easily accessible. Some visitors already know what they’re looking for. They won’t have the patience to search for important information for too long. Nobody’s got time for that.
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