Nor'Easter Beer Label Illustration & Layout

Like with The Gnome Gnows, the client pitched me a name but let me concept it. I knew I wanted to do "wicked cool" yeti and when I pitched that it was accepted with the caveat of making sure there it was clear there was a snowstorm around him. I played around with a couple concepts before we decided to finalize the close up. Color scheme was pretty obvious from the start, I knew it was gonna be a lot of white with cool color accents.