The Production People brand identity
The Production People is a leading Irish agency specialising in connecting creative talent with companies and organisations within the TV, Radio, Broadcasting, Film, Audio/Visual and media industries 🎬
The project included creating a bold and consistent visual identity for both print and digital platforms. The hands frame the action, like a director or cameraman might do in planning a shot. They also add a human touch to the brand, referencing the clients personal approach. Burnt orange was chosen to stand out from a sea of blue and green recruitment company logos, thus making the brand bold and distinguishable.
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