Hailstorm Brewing Company
For this project I teamed up with Matt Sharp of Midwestern Work Ethic to rebrand this brewery in Chicago's southern suburbs. The client wanted a retro look and leaned heavily on a mid century modern aesthetic. We pulled inspiration from old signage and bowling alley graphics from the 50s and 60s. The final logo saw a combination of elements that each of us developed and combined. I have also included some of the initial sketches that I did for the first round of concepts.