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We were tasked with coming up with a logo design for a local pizza/grain bowl/salads/meatballs eatery that would stand out from their competitors.
Because the company was going by UP for short we utilized the white space within the U to create the brand icon while using the white space itself to complete the lettering. You can see how the logo will be used in app form as well!
One of the cool aspects of this brand is that the website will not be a typical website, it will in fact scroll "up" to bring the brand to life and keep the concept across all platforms.