I worked with Sencha Naturals to help expand the line of green tea mints into new areas with all products made with matcha. I gave them a brand refresh that included the identity system using the existing logo, updated the packaging with a signature green color and enticing fruit imagery and redesigned and rebuilt the ecommerce website. Additional product lines have been added over the years with new families of matcha, lattes, keto creations and more.
I took ownership of the brand management to ensure the visual elements and brand values were evident and thought through in all areas of packaging, collateral, print and digital as well as for trade shows and events.
Putting my photographer hat on, I handled the brands product photography for all ecommerce platforms along with hero and lifestyle shots for social media, digital and print advertising.
I designed the Sencha Naturals website to showcase the matcha green tea based products. Design elements tie in with packaging features such as torn edge pieces, handwritten fonts along with a colorful and friendly feel reflected in the product flavors and personality. In addition to the design and product photography, I handled the migration from an older ecommerce platform to Shopify along with extensive front end customization using CSS and jQuery to achieve the desired look and functionality, responsive for all browsers and sizes.
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