LoveLudo Brand Identity

LoveLudo Brand Identity

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This versatile identity was created for the UK based explorer and adventurer Ludo Bennett-Jones.

The thought process behind it was to create something that was adaptable for his every changing adventure. The extended view shows the variations in icons that are able to be used to align with what his current expedition is.

They are also able to be used as pin markers on maps to shop his previous and current location.


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