Screen shot 2014 01 22 at 2.23.23 pm

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This is a logo/identity (including slogan) I just finished for the company Ignitec. Ignitec is a high energy product design consultancy located in UK.

The logo is a hare—transforming from a mesh (representing a sketch/idea) into a low-poly figure in what appears to be 3D (representing an idea come true/a finished model).

The hare seems to be jumping from one state into another. It appears to be a rapid almost magical shift.

The jump or running represents the fast development and realization of an idea that Ignitec offers, but also implies that the services are a quantum jump forward in the technological area.

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