Denis Mallet

Julien Hauchecorne Business card

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Julien Hauchecorne Business card logo stationery business card branding print foil blocking hot foil stamping brand identity corporate identity visual identity

Julien Hauchecorne is an art dealer based in Paris, specialising in retro furniture and decorative art from 1970s.

Julien Hauchecorne was looking for a highly finished business card design but needed help and guidance in what was technically possible. I came up with two proposals, the diffraction cards version and the lime-green cards version, and we consented to produce 500 copies of each variation.

The diffraction version is printed on a subtle uncoated smooth paper manufactured by GFSmith, duplexed to reach 700 gsm. The cards have a deep debossed monogram logo on the front side. The backside is printed with a diffraction effect foil on a pristine white and ebony black duplexed substrate. The card is finished with a diffraction foil fore-edge printing process on the outside edges.

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